The Dior watch uses the language of couture. The delicate and intense style of the Maison Dior finds the formal register of watchmaking. The creative act becomes a clock through a meticulous manufacturing process. It gathers together the technical offices which are entirely at the service of a free and fantastic object. The Dior aesthetic vocabulary thus creates an object that crosses time while measuring it.
In the pulsating heart of fashion, in Paris, the Dior studios are installed on Montaigne Avenue. It is in this mythical address that the Dior spirit resides and that its refined and structured style is constituted. 400 kilometers away, the Dior Watchmakers' Ateliers are set up in La Chaux-de-Fonds. An important place in Swiss watchmaking, it is here that the design of the Dior studios incarnates and takes the form of a clock. Thanks to a permanent dialogue between these two places, the Dior watch is born. Between creators and watchmakers, close collaboration turns the artistic vision into a watch that meets the highest standards of quality: the Dior watch.
