After almost 30 years of unbowed fascination for fine mechanical wristwatches the brand Chronoswiss has influenced the mechanical renaissance like hardly any other. Known for its high quality Swiss components the brand is nowadays associated with exceptionally exquisite timepieces by connoisseurs all over the world.
Every success story has its roots in something. In the case of Chronoswiss some of these roots grew for Gerd-Rüdiger Lang, who, with his craftsmanship, his vision and his passion for detail turned a whole generation into watch enthusiasts.
Gerd-Rüdiger Lang went into business with a small company specialized in repairing old chronographs despite the all encompassing triumph of the digital quartz watch. And thus the master watchmaker and passionate collector of historical chronographs Gerd-Rüdiger Lang became a creative watch designer. His role models: chronographs of the turn of the century, for him the perfect masterpieces in terms of technology.
He also created high brand recognition with an ingenious idea: he added a transparent case back to his watches to reveal to its observer the intricate beauty concealed inside.
The brand name, a neologism derived from ’’Chronos’’ the Greek god of time and ’’Swiss’’ according to the appreciation of the Swiss watch craftsmanship and to the origin of the components used, turned out to be a lucky choice as well.
Now, due to the company passing to a new generation of Swiss entrepreneurs, Chronoswiss can embrace its name further. In spring 2012 Gerd-Rüdiger Lang handed his brand over to the entrepreneurial family Ebstein who are based in Lucerne, Switzerland.
The new owner and CEO Oliver Ebstein is a passionate connoisseur of watches with deep respect for Lang’s lifetime work. He intends to continue the operations in the sense of the founder: as an independent family business producing exclusively mechanical wrist watches in the best Swiss tradition with passion, well-founded expertise and meticulous attention to detail. With their technical knowledge, the established, and vastly experienced Chronoswiss team will continue to create distinctive mechanical masterpieces in the years to come.